Logo Luigi Parrini
Luigi Parrini em pé, sorrindo e com roupas de inverno, na frente de árvores sem folhas e chão coberto de neve

Hey! This site showcases my career highlights, relevant works, publications I wrote and presentations I gave on conversation design.

During my professional journey, I've developed a thorough perspective on how people, institutions and brands talk. I began my career in journalism, with focus on text editing, then worked on secondary education until finally getting into technology, as a Conversation Designer and UX Writer.

My specialty is to assess how each interaction can impact on a experience. In collaboration with a whole spectrum of stakeholders, I define narratives that make product simple and efficient for users.

My communications, linguistics and education backgrounds refined my sensibility to multiple expression and comprehension formats. I bring that understanding to develop digital products.

Journalism
Education
Conversation design
UX writing

Portfolio

Deliverable that directly compares 2 voices from different brands on textual and linguistic features.

Talks & articles

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Apresentação do quarto dia do DevCamp 2020, onde Luigi Parrini e Adriano Pequeno falaram sobre a metodologia de desenvolvimento de personas da atendimento da Mutant
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Logo do Dialograma, Medium da equipe de Design Conversacional da Mutant
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Home do Dialograma, Medium da equipe de Design Conversacional da Mutant
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Logo do site BotsBrasil